Cisco’s Visual Networking Index is an eye opening list of statistics that shows the growth of mobile networking. Between global mobile data traffic increasing 70 percent in the last year alone to average smartphone usage growing 81 percent, it’s clear that more information is being consumed on mobile platforms at a higher rate than ever before. I think the most interesting statistic though is that the top 1 percent of mobile data subscribers generated 16 percent of mobile data traffic, down from 52 percent in 2010. This shows how much more countries like China and India are consuming mobile data compared to a few years ago. In fact, mobile phones are even common in many third world countries where electricity is not. In the future, mobile data statistics will continue to surprise the average person. In 2017, it’s expected that mobile network connection speeds will increase 7-fold and tablet data usage will surpass all current data usage.
QR or Quick Response codes are used to serve as offline hyperlinks to take people to a website without having to use a URL. For older Americans, they are very handy as they are not as used to typing in URL’s. QR codes can be made through a number of websites and Google also has their own creator. The codes can be highly useful as you can see how many people have clicked on a QR code to run rudimentary analytics. Many do question the effectiveness of QR codes though. Most Americans do not have a QR code reader on their phone and do not want to use them on items where it’s easier to just Google the company name. For select uses like on palm cards for politicians, QR codes may be useful, but for the most part they have proven to be overhyped technology.
Apsalar is a mobile analytics startup who changes the way the app works based on the consumer. This can be done by location engagement level, operating system, or others. They argue this can go much further than analytics and can lead to greater sales. They seem to have others believe in this model as they recently raised $9 million for international growth. One potential hiccup for this company though is ease of use. There are many tools that professionals can use today to help boost data driven sales. The issue remains though that many “use analytics,” but have a hard time understanding what it all means.
1. How do you think companies like AT&T and Verizon will react to the increase in data usage? Do you think they will keep their rates the same forcing consumers to spend more money or will they raise the typical amount of data in packages?
2. Have you ever actually used a QR Code? If so, what made you decide to use it instead of type in a URL?
3. Do you foresee Apsalar having success or do you see the ease of use issues coming into play too much?