Eye and Click Tracking

The Poynter Institute – Previous Studies

I’m not completely surprised by the article that text has become more popular as the first item that people look at. Just using ESPN as an example, sure there are pictures to highlight stories, but most headlines on the right hand side are just text. As a result of this setup by most websites, most people have switched to looking at text and headlines first before pictures. With newspapers, usually the headlines were always accompanied by pictures, which encourages people to look at the pictures. The way content is being presented now goes hand-in-hand with the changing tendencies of readers.

The Poynter Institute – Tablets

The one interesting thing I noted about this study is that they did not include 7-8″ tablets. By only including 9.7″ iPads, I think they made a significant blunder since people with those tablets use them quite differently. I think the instinct to swipe horizontally reminds, but I don’t think people with smaller tablets use them in horizontal mode as commonly. I also think the flipboard style prototype would be more popular with smaller screens as the carousel cannot provide as much information and it will be squished by comparison to the larger iPad.

Eye-Tracking Technology

This article was written a little while ago, which obviously didn’t take into account inventions like the Microsoft Kinect . I think eye tracking technology will become even more prevalent over the coming years.  Another good look at the potential future of eye-tracking is the movie The Minority Report. Although many people would argue about privacy issues, the way things have been changing recently, it may not be that far-fetched to see eye scanners in public locations for marketing or homeland security purposes.

 

Google Places Whitepaper

With the map taking up such a large portion of the Google Places/Google+ Local, it’s no surprise that it was looked at quite a bit. It also wasn’t surprising that the first listing and those listed more than once as registering highly on the heat map. I did find the need for social signals interesting in the listings though. That’s not something I would have guessed from the beginning.

 

Questions

1. Do you agree with my assertions relating to small tablets? Also, what other contributing factors do you think they may have missed in the article?

2. Do you think privacy concerns or the almighty dollar will win out in the expansion of eye tracking technology?

Advertisements
Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s